Author: Lutzker & Lutzker
Published: May 19, 2020
On May 4, 2020, for the first time in history, the Supreme Court heard oral arguments through a telephone conference call in United States Patent and Trademark Office v. Booking.com B.V. The Court considered whether the online hotel reservation company, Booking.com, is entitled to federal trademark registration for its company name or whether simply adding “.com” to an otherwise generic term fails to create a protectable trademark under the Lanham Act.
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